The 3 Things You Need to Know to Build Your Credibility Online: Point 1

Are You A Purpose Driven Entrepreneur?

Now, what does this mean? I also call this being a soul-preneur. This is someone who is really in touch with their purpose or wants to be in touch with their purpose and has decided to build a business around their purpose. Why would someone discover their purpose, then work within someone else’s life purpose? That never really made much sense to me. So I’ve worked really hard at helping people build businesses that encompass their passions and really bring out the soul of who they are individually.

If you’re looking to overcome the barriers that are keeping you right where you are and you really want to break through and get your message out there in a big way, then this article is definitely for you. I love working with entrepreneurs that have a big and important message, who really want to help the planet in their own way, and who want to create a consistent flow of income with a calendar full of clients. My job is to help the soul-preneurs out there make this a reality.

Six Months From Now

Where would you like to be six months from now? This question is why I created the “From Purpose to Profit” programs. They are all about helping you step into your purpose and to get your business out there in a big way, in a way that matters, in a way that’s going to have people looking for you and not necessarily having you looking for them. This is because sitting there picking up the phone every day to call and reach out for business has never been something I’ve been too excited or enthusiastic about. Now, if it’s to pick up the phone to see how someone’s doing in order to support them, that’s a little different.

So imagine where you want to be six months from now. Do you want to be making ten thousand dollars a month or more in your business? For me, it’s all about freedom. I want to be able to travel the world and go on as many vacations as possible. Do you want to have all of your debt paid off? Do you want to check off some of those items on your bucket list? Do you want to see the world? Take a moment right now and check in and ask yourself, where do I want to be six months from now?

The more you share this kind of vision for yourself, the easier it is for it to become a reality. You can’t route your course if you don’t know the destination. Whether you already have a business or you’re really thinking strongly about starting a business, you’re still in the right place. Identifying where you want to be six months and sharing it with others can help keep you accountable to your goals. So, I would love to hear from you. Go ahead and share your answer in the comments below.

Where Are You Now?

Where are you now? Are you struggling to make ends meet? Are you struggling to get more clients? Are you struggling to pay the bills? Are you having a hard time paying for those amazing vacations that you want to go on? Are you in debt? Are you unavailable to the people in your life, whether it’s your time, your energy or finances? I know for me, this last point was really important. I wanted to be able to take care of my friends and family. So look and see where you are now.  Look at the difference between where you are right now and where you want to be. Think about what are those next steps that you need to take. Anything come to mind?

Point 1: Do Effective Research

I will make my first point very simple, do effective research. Learn from my years of mistakes. If you want to book your calendar full of paying clients and really want to make a difference in their lives, then you must know what sorts of challenges they are dealing with, what their goals are, and what types of behaviors they have. You will hear me harp on this point over and over again. You must survey your target audience. Get to know them in a deep and intimate way.

When starting my previous businesses, I thought I knew what my clients wanted. What I found out was that I was way off. This is the number one mistake I see most new entrepreneurs make. They start their business with an idea of what they think people need or want. They spend their time and money marketing to the wrong people. Then they wonder why their phones aren’t ringing and people aren’t willing to pay good money for their product or services. Does this sound familiar?  

You really want to know who your audience is. What type of money are they making? What hobbies do they have? What keeps them up at night? What are their struggles? What is their vision for their life? What challenges do they have that they would be willing to pay to have solved? Once you know the answers to these questions, then it’s really easy to build a product, program or service around the problems they have. Offer them the solution. Be the answer to their prayers.

Do an interview or a survey with your target audience. What is also phenomenal about this is that you have all the copy you could ever need for any website, any product, any email just by simply interviewing your audience. Use their words in your copy and they will feel like you are speaking directly to them.

Have you checked to see what your competitors are doing? Now, in my interviews and in my surveys, I asked them who they follow and what websites they use to help build their business. Based on their answers, I check out what my competitors are doing and how they’re doing it. There are ways for you to find out what keywords those competitors are using, what they’re selling, how much they’re selling it for, what they are calling your target audience, and how your target audience is identifying with those words. And finally, if these competitors are successful in your industry, you want to pay careful attention to how they position themselves.

Use Google to see what is being looked up. A bit of research can reveal highly useful keywords on Google. For example, let’s say you look up how to build credibility online. You can look down at the bottom of the Google search to see what other types of phrases are being used.  You can also see your competitors and what they are up to on there as well. This is also a question I asked in my interviews with my target audience. I want to know what they google when it comes to trying to build their business or trying to build out their marketing plan.

I had a brilliant client session the other day. Just for fun while we were on our session call, I decided to look up her topic and her industry on Amazon. There were only three books listed in Amazon on her subject. I’m not going tell you exactly what the topic is because I don’t have her permission, but this is really great because there are only a few people that are working within her niche, which means she has fewer competitors. If you are exploring your competition and market, then take some time to see what kind of books are available on Amazon within your topic.
Look and see what kind of courses are being offered around your topic. Who’s building and making online courses or in-person courses around your particular problem that you’re solving for people? If you do this research effectively, you will change the game in your business? Building your products, program, services, and all of the copy for your website should be built around your research. Last month, one of my clients revealed during our session how she spent over ten thousand dollars in marketing last year and it got her nowhere. She had to close the doors for a little bit on her business because of her marketing costs. Take the time to do effective research because it will make all the difference.


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