Step 6: Research and Interview Your Target Audience
Once you have an idea of who your target audience is, you want to do some market research and start mining for the gold. You want to find out exactly what they are looking for, what types of problems they have, what challenges they are dealing with, and what types of goals they have for themselves. You want to know what types of hobbies they have, what types of books they like, and what types of shows they watch. Ask them what they feel the solutions are to their challenges and how much they would be willing to pay for these solutions. It’s a good idea to do 10-40 of these interviews. From there you have all of the information you need to build a solid and profitable product or service. Be sure to build solutions to their problems. The great thing about the interviews is if you write down exactly how they speak, you have all of the sales and website copy you could ever need.
In my own experience, I thought I knew exactly what my potential clients needed, when in fact I was slightly off. I would have spent lots of time and energy promoting a product that would have completely missed the mark. This process is recommended anytime you roll out a new product or service or once every other year. Always know exactly what your people are looking for.
Once you have done your interviews, set up a client avatar. A client avatar is detailed profile of whom your client is. Include their sex, age, income, 3 biggest challenges, what their vision is, what hobbies they have and anything else you can identify them with. Place a picture of your generic client and keep the profile readily accessible. Give your avatar a name. Whenever you are writing or building your business pull out your client profile and write to her. She is your ideal client.
This will help you hone your skills and give your ideal clients exactly what they are looking for.