10 Steps to Finding Your Soulmate Clients: Step 6

Step 6: Research and Interview Your Target Audience

Once you have an idea of who your target audience is, you want to do some market research and start mining for the gold. You want to find out exactly what they are looking for, what types of problems they have, what challenges they are dealing with, and what types of goals they have for themselves. You want to know what types of hobbies they have, what types of books they like, and what types of shows they watch. Ask them what they feel the solutions are to their challenges and how much they would be willing to pay for these solutions. It’s a good idea to do 10-40 of these interviews.  From there you have all of the information you need to build a solid and profitable product or service.  Be sure to build solutions to their problems. The great thing about the interviews is if you write down exactly how they speak, you have all of the sales and website copy you could ever need.

In my own experience, I thought I knew exactly what my potential clients needed, when in fact I was slightly off. I would have spent lots of time and energy promoting a product that would have completely missed the mark. This process is recommended anytime you roll out a new product or service or once every other year. Always know exactly what your people are looking for.

Once you have done your interviews, set up a client avatar.  A client avatar is detailed profile of whom your client is. Include their sex, age, income, 3 biggest challenges, what their vision is, what hobbies they have and anything else you can identify them with.  Place a picture of your generic client and keep the profile readily accessible. Give your avatar a name. Whenever you are writing or building your business pull out your client profile and write to her. She is your ideal client.

This will help you hone your skills and give your ideal clients exactly what they are looking for.

Click HERE to go to STEP 7


We love to hear your thoughts.
Please be specific and share your story in the comments below.


5 Comments

  • Jason

    December 19, 2016

    I’ve been browsing online more than 3 hours as of late, but I by no means found any fascinating article like yours.
    It is pretty worth sufficient for me. In my opinion, if
    all webmasters and bloggers made just right content as
    you probably did, the web might be a lot more useful than ever before.

  • Kiersten

    December 26, 2016

    Saved as a favorite, I love your site!

  • Stan Weatherington

    June 20, 2017

    I have been checking out many of your stories and it’s clever stuff. I will make sure to bookmark your blog.

  • Addie

    July 3, 2017

    I was wondering if you ever considered changing the structure of your website?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with
    it better. Youve got an awful lot of text for only having 1 or two images.

    Maybe you could space it out better?

  • Kristan

    July 5, 2017

    I’m really inspired along with your writing skills as well as with the format for your blog.
    Is this a paid theme or did you modify it yourself? Anyway stay up the excellent high quality writing, it’s rare to see a great weblog like this one nowadays..